(May 27th, 2016 – Indianapolis, IN) It’s a Party! – MAXIM at the Indy 500 Weekend
The MAXIM Party at Indy 500 took place in The Pavilion at the Pan AM, in the heart of Indianapolis. The custom-designed premium, ultra-lounge featured concert sound, theatrical lighting & effects, full LED video walls and risers for exclusive VIP Tables on different levels.
The event also included fashion and art by Black Tape Project’s Joel Alvarez, a silent auction by Legends, and multiple interactive areas featuring Budweiser’s Beer Bar. Life Support offered hangover recovery shots while Red Bull provided energizing mixers and Steak & Shake served specialty burgers and fries.
Guests enjoyed specialty sips provided by Hangar 1 Vodka & Maestro Dobel Tequila and where treated to Musical Entertainment from Indianapolis’ very own DJ GNO, the worldly DJ Irie, a headlining performance by Tiësto and an impromptu performance by hip hop artist Flo-Rida. The music and libations flowed seamlessly through the evening – a true VIP experience. It takes not only organizational abilities but also a sense of design/decorum to make a venue feel exclusive – and the producers had everything tuned to perfection. It was a very memorable experience.
Notable faces in attendance: David Letterman, Chris Pine, Flo-Rida, Tiësto, The Colt’s Andrew Luck, The Colt’s Hugh Thornton and iJustine. Other VIP guess included Racers: Buddy Lazier, Spencer Pigot, Graham Rahal, Brian Clauson, John Force and Matt Brabham.
MAXIM Magazine produced the spectacular event in collaboration with Karma International.
About: Maxim Magazine and Steak & Shake are both sponsors of Graham Rahal and the Rahal Letterman racing team. Karma International produced the event in celebration of The 100th Running of the Indy 500. Guests enjoyed beverages from and edibles from: Budweiser Beer, Red Bull, Life Support, Steak & Shake, Hangar 1 Vodka and Maestro Dobel Tequila products.